Why are some Long Island business owners getting frustrated with influencers — and does paying someone $1,500 for an Instagram video actually bring customers through the door? Tom Kelly and Steve Burgerer take the podcast on the road from Sunrise Highway to Southampton for a loose Long Island conversation about influencers, sponsored content, getting paid for creative work, and Tom’s philosophy on when he will — and won’t — promote a business. Tom talks about the criticism that influencers will promote anything for money, whether influencer marketing actually works for local businesses, and the difference between making an advertisement and making something people actually want to watch. Then things wander—as they should—into Tom’s price for “selling out,” the time a charity organizer promised him an extra $1,000 and didn’t pay, losing a TV job right after buying his mother an iPhone, why he doesn’t announce new gigs until they’re secure, and whether Tom’s parents are basically the nice version of Ray Barone’s parents.